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I love fashion and make-up for the way it helps me to express myself. I can show my taste and values through the clothes I wear. My red Chanel lipstick is basically me in a bottle. I take pride in being greeted as 'the Chanel-girl' when walking into our local beauty store. The connotations that come with it, being luxurious, classy and quality, is thanks to my lipstick reflected to the world. I (want to) identify myself with these connotations. My self-perception and expression are build on these qualities. Which I happily show off every time I casually take out my make-up bag, pick up my lipstick and pout my lips.

"I happily ignored my gut feeling and betrayed my values for a brand."

Or at least: I used to. I used to take pride in being 'the Chanel-girl'. I happily ignored my gut feeling and betrayed my values for, essentially, a brand. Because it's easier to turn a blind eye to the facts when being too busy trying to express your identity. Catchphrases like L'Oréals 'Because I'm worth it' directly plays with this idea. Valueing yourself above anything else. As Rebecca Breuer cites philosopher Simon Blackburn in her dissertation: "Since we are worth it the urgency to think about related issues, such as whether the people that produce our clothes and cosmetics, the generations to come and our environment are of equal worth, seems to dimnish or at least becomes bearable."[1]


The bear necessities

In 2004 the European Union banned animal testing for finished cosmetic products. And in 2009 they also banned animal testing for ingredients used within cosmetic products. In 2013 these bans got replaced by the Cosmetic Regulations act, which basically states the same thing, but also includes a ban on selling animal tested products.[2] But this doesn't mean that all cosmetic products produced or sold within the European Union are cruelty free. According to PETA in 2016 more than 250 brands still tested on animals which affects, according to the RSPCA, over 27.000 animals a year.[3]

At the beginning of 2016 I reached a point where I couldn't ignore my choices any more. I was shown the 'roots' of my justifications and reasoning and didn't like what I saw. By offering a new way of thinking, or at least an 'extra component' to my original thinking process, I decided to put my money where my mouth is. Because do I really value my 'Chanel-girl' status over the lives of 27.000 animals?


Identity politics

Although Rebecca Breuer's dissertation focusses on fashion, I think the points she makes are applicable to make-up too (not least because cosmetic products are often sold by fashion brands). She for instance writes about the way marketing promotes overconsumption, vanity and the importance of self-esteem only as an incentive of gaining capital. By playing with identity politics brands have internalised and naturalised the idea that fashion is representable to our being.[4]

"Without being aware of our contribution, production is exchanged for profit."

Because I was so busy being 'the Chanel-girl' I gleefully forgot or ignored what this meant besides the branded connotations. Breuer: "Without being aware of our contribution, production is exchanged for profit (...)."[5] And this profit isn't often concerned with sticking to morals. Just look at NARS, who as a company apparently favours increasing their market and swaps their cruelty free status for more sales as if it meant nothing.[6]


Battling bunnies

Although animal testing within the cosmetic industry becomes increasingly scrutinesed, it's still an ongoing battle. Not least because of the way brands are selling their products as a confirmation or extension of 'self', deflecting from the bigger picture. Because this bigger picture shows it's OK to pour chemicals into the eyes of rabbits in favour of profit.

The connotations of condoning and funding torture opposed to luxury and class really made me think twice about 'the Chanel-girl'. Although I've decided to use the products until they run out (almost there), the pride for my red lips has faded to an ultimate low point. Because no, I do not value representing my personal identity through brands who test on animals as a way to gain more profit above harassing, hurting and torturing animals.  
Do you?


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Sources:
[1] R.L. Breuer, Fashion Beyond Identity: The Three Ecologies of Dress (University of Amsterdam, 2015), p. 143.
[2] European Commission, "Ban on Animal Testing", https://ec.europa.eu/growth/sectors/cosmetics/animal-testing_en.; Cruelty Free International, "EU ban on cosmetics testing and why the Leaping Bunny is still needed", https://www.crueltyfreeinternational.org/what-we-do/corporate-partnerships/eu-ban-cosmetics-testing.
[3] K. Chitrakorn, "Is the Clobal Cosmetics Market Moving Towards a Cruelty-Free Future?" (13 January 2016), https://www.businessoffashion.com/articles/intelligence/is-the-global-cosmetics-market-moving-towards-a-cruelty-free-future.
[4] See note 1, p. 144.
[5] See note 1, p. 197.
[6] S. Young, "NARS Cosmetics boycotted by consumers as it announces it's no longer a cruelty-free brand" (29 June 2017), http://www.independent.co.uk/life-style/fashion/nars-cosmetics-boycott-cruelty-free-brand-no-longer-consumers-chinese-market-china-animal-a7814466.html.

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Sometimes obvious things need to be pointed out before the so to speak ball starts rolling of a hill made out of 'duh's' and 'ah's'. Because duh Liebster is German for sweetest/dearest and ah I've been nominated for one by the wonderful Hannah Gladwin!

Hannah and I only recently 'met' through a Twitter bloggers chat. I'm the absolute worse when it comes to those kind of things as I always feel an unexplainable social pressure, instensified by unknown names fast pacing past my screen and giving me an inside into their gobsmacking worlds. While I just sit there, most probably in my pjs and with greasy hair, staring at that same tiny screen trying just a tad bit too hard to come up with witty/interesting/soul searching answers.

"Luckily there are others who aren't as self absorbed as me."

Luckily there are others who aren't as self absorbed as me and actually take the opportunity for what it's meant to be: a bloggers chat. In 140 characters. With funny gifs. (The gifs are actually very important, like, seriously, it can make or break your tweet). Hannah is one of those chat tweeters who reaches out in a friendly manner; instead of reaching inside like an air paddling dog. And her friendliness is only showing more and more by giving me this moment of #selfpromo and #sharepromo. So thank you again, Hannah!


Jetzt geht's los

Liebster thus stands for sweetest/dearest and this award can be seen as a chain love letter addressed to the lesser known blogger (under 200 followers). You can get nominated by other bloggers, and you as a nominee in return can nominate others. Eternal cycle. (Until somebody breaks it). This award is perfect as a shout out and actually made me realise how hard and nerve wrecking it is to find (although that could just be my mainstream taste ruining the party) and reach out to under 200 followers bloggers. Or, just, like, bloggers in general. For my Liebster blogger picks scroll down below!

Because NOW I'm going to ramble a bit about one of my favourite bloggers. This is part of the game, not just a sudden uncontrolled outburst of love. Although, you know, those happen too from time to time...

"But by all means don't be sad about that! That's just simply what hipsters do."

This blogger, opposed to my Bloglovin feed, is (although self-proclaimed) the only blog out there for certified hipsters. With posts varying from Indie bands you've probably never heard of to a well thought through talk about cultural appropriation and back again to a *quirky* Night In guide, Batsheva Dueck from Cynical Duchess knows it all and has seen it all before you even have thought about it. But by all means don't be sad about that! That's just what hipsters do.


And it's just lucky for me, and possibly you, who are like a H&M (Gucci rip-off) purple tee with a cat on it and the words 'Je m'appelle la dame dangereuse', just a copy of a copy of a copy. And again, you don't have to be sad about that. Because we unique and dangereuse mass cats consumers can still feel included with the outskirts of the world thanks to Batsheva's brilliant yet uncomplicated commentary.

Batsheva actually performs an act of international community service through her blogposts, guiding us lost for words into new and exciting conversations about breathy vocalists and cool vegan places around Union Square, Manhattan (New York, America). So thank you, Cynical Duchess, thank you very much!

RECOMMENDED: Liebster Award


10 zufällige Fakten über mich

To bring this post to a happy end, there stands only on thing to do (besides, you know, announcing my nominees or something, I can't quite recall): sharing 10 random facts about me. With you. (Yes, it's your lucky day). As I mentioned below Hannah's post, it's very unlikely I'm going to beat her list with randomness as well as uniqueness and interesting-ness. I mean, she opens with synchronised swimming! Synchronised swimming! That's above my talent grade, I tell ya! But I'll try to impress you as best as I can...

  1. I used to be fluent in German. Now I'm ok.
  2. This is actually the second time I've been nominated for a Liebster Award. I know, hold your horses, I'm sooooo popular they just can't get enough of me *starts laughing which slowly ends up in crying*
  3. I signed up for a Blogger account in April 2013, but only posted my first entry on May 12.
  4. I have never ever changed my Tumblr template (and curiously enough the font on my Tumblr now matches with my Blogger font, which I've changed multiple times; mainly due to me screwing it up/not understanding any code/hardly knowing how to turn on and off this computer).
  5. I currently own 17 pairs of shoes: 14 black ones, two wine red ones and one white pair. I've never worn the white shoes. I've owned them for almost three years. If not four. One day. One day more.
  6. I'm currently reading The Last Tycoon by F. Scott Fitzgerald. Funnily enough a new Amazon series just started (28 July), starring Matt Bomer as Monroe Stahr and here comes the funny Matt Bomer and I share the same birthday #MINDBLOWN #HOW???? #ISTHISMAGIC??!!! #FUNNYORVOODOO??@!!!!!!!!!!!
  7. I currently have 26 tabs open. Please internet don't fail me now. *opens new tab*
  8.  Last video I watched on Youtube (while I'm writing this at 00:03/8-8-2017) is: Aaron Tveit sings Pasek & Paul's "Along The Way" ON REPEAT
  9. (I'm really struggling coming up with things at this point, does it show?)
  10. THANK GOODNESS IT'S THE LAST ONE!! Uhm... well... now it's already 00:47 (but still 8-8-2017). That's indeed 44 minutes lost in space. I got distracted. Sorry.


Und die Nominierten sind..

Below you find my nominees for the Liebster Award 2017. I've based my choices on their Bloglovin following (-200 followers, sorry guys, next time better) and them/me following them on Twitter (thanks to yet another succesful blogger chat. I'm beginning to get the hang of this after almost five years). I think/hope/wish that these lovely blogger bunch haven't already been nominated, otherwise I'd like to apologise in advance for being so very inconsidered and badly read. *bows and walks backwards, while still bowing, off into darkness*

  • Batsheva Dueck from Cynical Duchess
  • Ashleigh Crumlish from Bonjour Ashleigh
  • Em Jane from Out of Teabags
  • Jessica Francis from Sea Wear Do
  • Maria Polansky from Short Girl Long Jacket
  • Olivia Loana Dejeu from Illustrious by Olivia

Still confused and/or curious? For all the rules and guidelines you can check The Official Rules for the Liebster Award 2017! (Honestly, I've also got no idea what I'm doing...).


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About Me

All dressed up with no place to go! Fashioned by Pluche is a personal lifestyle blog written by Dominique, a 20-something thinking enthusiast, amateur philosopher and rambler. As a creature of comfort/concern she lives her life mostly under a duvet contemplating life, occasionally blogging about the experience...

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