Oh Darling, Your Eyes Are Making Me Weak In The Knees!
The eyes are the window of the soul.
We, mostly women, are very competetive when it comes to long lashes.
The longer the better. Thanks to T.L. Williams (it's always a man,
isn't it) we have the pleasure to make them even bolder than they
actually are. Yes, I'm talking about mascara.
Invented in 1913 as a resource for his
sister Maybel (who had a car accident and burnt her eyelashes), T.L.
Williams made the first steps towards the sticky stuff we're now
familiar with. He blend vaseline, ash and cork and smurged this upon
what was left of her lashes and brows. Hereby accentuating her glance
and, so the story goes, made her win back the love of her life Chet.
Maybel and Chet married and of course lived long and happily ever
after. All thanks to her big bro... thanks bro!
It were the big moviestars as Clara
Bow, Greta Garbo, Jean Hartlow and Bette Davis who made the dramatic
eye a succes. Everyone was eager to follow their footsteps. The ask
for mascara kept groing and groing.
However to put the stuff on was a job
on its own. Luckily in 1957 the first liquid mascara in a tube came
on the market. Not yet ideal, but we're getting there. A year later
the brush to apply mascara like we know it now, came on the market.
Just in time for Twiggy's rage.
Hundred years later and the cosmetics
industry is still reinventing the sticky stuff that T.L. Williams
once put together (or atleast that's what they are claiming over and
over again).
It has become a status of groing up and
indulged itself into the daily make-up routine. No way I'm going out
without some mascara decorating my face (or to be honest: no way I'm
going out without some lipstick decorating my face... I can always
wear sunglasses).
Love,
Dominique
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